Recent
property blogs and
articles have focussed on the impact celebrity connections may have on and business and the price of property. There has been a boost to Anglesey tourist industry since Prince William and Kate Middleton visited the local Spar and started having pub lunches, while the Prince is based in North Wales.
While Royal attendance and future support for St Andrews University will have greatly increased the interest in that establishment, it can be argued that interest would have reached its peak the year that Prince William applied to study there.
Conjecture has been rife about the impact on Berkshires tourist industry since the announcement of the Royal wedding since this is the county which produced the next Princess of Wales; a Hampshire-based coach company Mortons is making the most of Berkshire's future princess. It has organised a Kate Middleton Country tour, taking in previous homes, schools and the church where she was christened.
The BBC reported that the average cost of a three-bedroom detached home in Bucklebury is £600,000, and it is not expected that house prices will be affected by the royal connection. Likewise the price of property in celebrity rich Hampstead is unlikely to be affected by the fact that Keats lived nearby. However, local business and service industries do.
“We are not quite in the realms of Hollywood tours of the homes of the stars, but there is a tourist industry of sorts” said
Paramount Properties Managing Director Mark Grieg;” The blue plaques of English heritage marking where Keats, Constable or Betchemin lived are of interest, and of course film locations; the borough of Camden has a rich cinematic history and is one of the busiest film boroughs in London. Hampstead Heath and the view from over London from Parliament Hill have been used nearly as often as Big Ben in recent movies.”
Pick up any magazine with a celebrity spotting section, and
Hampstead is sure to be pictured. Whether it be Kate Moss and Sadie Frost going for lunch, Jamie Oliver pushing a buggy or James Corden having a picnic, Hampstead or its immediate neighbours will be the location. Snappy Snaps in
West Hampstead experienced the best free advertising campaign when George Michael mounted the curb and smashed into the front door.
Hampstead is a long established choice of residence for those who can afford to live there; the intelligentsia, writers and artists live side by side with a healthy smattering of young, upwardly mobiles and enough celebrities’ faces to keep Hampstead firmly at the fore front of fashionable addresses. Local delicatessen, bars and restaurants may prosper from the celebrity connection but property prices will not feel the impact.
The fact that Alexa Chung and Alex Turner live in Bethnal Green, and that Keira Knightley has made a new property purchase in Shoreditch simply reinforces what we already knew; these areas of East London have long been known recognised as trendy, up and coming areas of London.
London Property News